This means we are legally bound to serve the best interest of our clients, inform you how we are compensated and avoid or disclose conflicts of interest. Not all financial advisors are held to this standard; only Registered Investment Advisors (RIA) are held to a Fiduciary standard. Non-RIA advisors are held to a lower standard of care.
The Principals collectively hold three industry designations, each of which carries its own code of ethics and practice standards. We voluntarily hold ourselves to the most stringent rules among the three designations.